DHU Donghua University

Glorious Sun School of Business and Management

Frequently Asked Questions

Q: What is Design Thinking?
A: Basically, Design Thinking is a design methodology. It differs from traditional design approaches in specific ways described below. For example, some authors characterize Design Thinking as more creative and user-centered than traditional design approaches.

Q: What is a Persona?
A: A persona is a description of a typical user for a particular use case or scenario. It goes back to 1998, where personas were first introduced by Alan Cooper as a design tool and grew in popularity in the software industry rapidly from then on. Personas, as we use them today, can include different characteristics and are created mainly to help the development team to understand for whom they are designing the product. Shared knowledge about the user is the focus of a persona. It is helpful to the team as a guide when deciding about product features, functionality and visual appearance.

Q: What is 6-3-5 Brainwriting?
A: 6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968. In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes. The technique is applied in various sectors but mainly in business, marketing, design, writing as well as everyday real life situations.